Bank of China (Jiangsu) | Institutional CRM

Bank of China (Jiangsu)

Bank of China (Jiangsu)

Bank of China (Jiangsu)

| Institutional CRM

| Institutional CRM

| Institutional CRM

Background

I was commissioned by Beijing Ruaho Technology, a specialist in Office Automation (OA) and enterprise management systems, to lead the design for the Bank of China (Jiangsu Provincial Branch). As the provincial headquarters, this branch oversees the digital operations and institutional banking for one of China’s largest and most economically significant regions.

The goal was to build a sophisticated Institutional CRM and Client Intelligence Platform to move beyond basic data storage and into proactive client discovery and high-level portfolio management.


As the Lead Product Designer, I owned the end-to-end design process, working directly with the development team at Beijing Ruaho and stakeholders at Bank of China. My responsibilities included:

  • Requirement Translation: Converted complex provincial banking regulations and business logic into functional user flows.

  • Information Architecture: Designed the logic for client group management and hierarchical tag structures.

  • Data Visualization: Architected dashboard layouts to handle high density information and analytical insights for provincial leadership.

  • System Logic: Focused on the functional behavior of the discovery tools to ensure accuracy in client profiling.

Client

Bank of China, Jiangsu Provincial Branch

Client

Bank of China, Jiangsu Provincial Branch

Client

Bank of China, Jiangsu Provincial Branch

Client

Bank of China, Jiangsu Provincial Branch

Project Timeframe

6 Months (Remote)

Project Timeframe

6 Months (Remote)

Project Timeframe

6 Months (Remote)

Project Timeframe

6 Months (Remote)

Role

Sole UX/Product Designer

Role

Sole UX/Product Designer

Role

Sole UX/Product Designer

Role

Sole UX/Product Designer

Team

Beijing Ruaho Dev Team, BOC Stakeholders

Team

Beijing Ruaho Dev Team, BOC Stakeholders

Team

Beijing Ruaho Dev Team, BOC Stakeholders

Team

Beijing Ruaho Dev Team, BOC Stakeholders

Scope

Institutional CRM, Client Search & Filters, Tagging System, & Data Analytics

Scope

Institutional CRM, Client Search & Filters, Tagging System, & Data Analytics

Scope

Institutional CRM, Client Search & Filters, Tagging System, & Data Analytics

Scope

Institutional CRM, Client Search & Filters, Tagging System, & Data Analytics

Impact

Unified provincial client data; Optimized discovery via tag-based filtering

Impact

Unified provincial client data; Optimized discovery via tag-based filtering

Impact

Unified provincial client data; Optimized discovery via tag-based filtering

Impact

Unified provincial client data; Optimized discovery via tag-based filtering

Confidentiality Notice

Project Under NDA Because this system manages provincial banking infrastructure, the full case study and high fidelity flows are restricted.


For a private walkthrough of the system architecture and design process, please contact me directly.

Thank you for reviewing this case study.

I am currently open to full-time Product Design opportunities. If you are interested in discussing the detailed research or logic behind this project, please feel free to reach out.