Hey 👋, I'm Seren!

I’m a systems-driven designer who simplifies high-complexity environments.

UX Projects

How I Design

Visual Work

CV

Email

LinkedIn

All Projects

All Projects

Fintech & Regulated Systems

Fintech & Regulated Systems

SaaS & Enterprise

SaaS & Enterprise

Consumer & Social Impact

Consumer & Social Impact

Design System

Design System

All Projects

Consumer & Social Impact

Fintech & Regulated Systems

Design System

SaaS & Enterprise

Bank OZK | Digital Banking Ecosystem

System Integration

Data Governance

Flow Efficiency

Unified banking suite that fuses onboarding, lending, and CRM into one data-driven experience.

Bank OZK | Digital Banking Ecosystem

System Integration

Data Governance

Flow Efficiency

Unified banking suite that fuses onboarding, lending, and CRM into one data-driven experience.

Bank OZK | Digital Banking Ecosystem

System Integration

Data Governance

Flow Efficiency

Unified banking suite that fuses onboarding, lending, and CRM into one data-driven experience.

Bank OZK | Digital Banking Ecosystem

System Integration

Data Governance

Flow Efficiency

Unified banking suite that fuses onboarding, lending, and CRM into one data-driven experience.

Catalys | Online Business Learning Platform

Behavioral-Driven UX Strategy

0→1 Product Thinking

EdTech

Business-focused education platform that bridges the gap between learning and career outcomes.

Catalys | Online Business Learning Platform

Behavioral-Driven UX Strategy

0→1 Product Thinking

EdTech

Business-focused education platform that bridges the gap between learning and career outcomes.

Catalys | Online Business Learning Platform

Behavioral-Driven UX Strategy

0→1 Product Thinking

EdTech

Business-focused education platform that bridges the gap between learning and career outcomes.

Catalys | Online Business Learning Platform

Behavioral-Driven UX Strategy

0→1 Product Thinking

EdTech

Business-focused education platform that bridges the gap between learning and career outcomes.

Relativity | Legal Operations SaaS Platform

B2B SaaS

AI Integration

Operational Efficiency

White-label SaaS platform automating legal operations and client management.

Relativity | Legal Operations SaaS Platform

B2B SaaS

AI Integration

Operational Efficiency

White-label SaaS platform automating legal operations and client management.

Relativity | Legal Operations SaaS Platform

B2B SaaS

AI Integration

Operational Efficiency

White-label SaaS platform automating legal operations and client management.

Relativity | Legal Operations SaaS Platform

B2B SaaS

AI Integration

Operational Efficiency

White-label SaaS platform automating legal operations and client management.

Relativity | Revenue-Driven Application Experience for Modern Banks

Revenue Optimization

Automation

Conversion Strategy

End-to-end UX for an automated underwriting system that helps banks increase product adoption at the point of approval.

Relativity | Revenue-Driven Application Experience for Modern Banks

Revenue Optimization

Automation

Conversion Strategy

End-to-end UX for an automated underwriting system that helps banks increase product adoption at the point of approval.

Relativity | Revenue-Driven Application Experience for Modern Banks

Revenue Optimization

Automation

Conversion Strategy

End-to-end UX for an automated underwriting system that helps banks increase product adoption at the point of approval.

Relativity | Revenue-Driven Application Experience for Modern Banks

Revenue Optimization

Automation

Conversion Strategy

End-to-end UX for an automated underwriting system that helps banks increase product adoption at the point of approval.

Bank of China (Jiangsu) | Institutional CRM

Data Intelligence

Enterprise Platform Architecture

Client Insights

Institutional CRM and client intelligence platform for provincial banking headquarters.

Bank of China (Jiangsu) | Institutional CRM

Data Intelligence

Enterprise Platform Architecture

Client Insights

Institutional CRM and client intelligence platform for provincial banking headquarters.

Bank of China (Jiangsu) | Institutional CRM

Data Intelligence

Enterprise Platform Architecture

Client Insights

Institutional CRM and client intelligence platform for provincial banking headquarters.

Bank of China (Jiangsu) | Institutional CRM

Data Intelligence

Enterprise Platform Architecture

Client Insights

Institutional CRM and client intelligence platform for provincial banking headquarters.

Designing for Trust in Non-Profit Giving

Behavioral-Driven UX Strategy

Value Alignment Design

Conversion

A 0→1 platform that transforms inspirational storytelling into transparent, trust-driven digital giving.

Designing for Trust in Non-Profit Giving

Behavioral-Driven UX Strategy

Value Alignment Design

Conversion

A 0→1 platform that transforms inspirational storytelling into transparent, trust-driven digital giving.

Designing for Trust in Non-Profit Giving

Behavioral-Driven UX Strategy

Value Alignment Design

Conversion

A 0→1 platform that transforms inspirational storytelling into transparent, trust-driven digital giving.

Designing for Trust in Non-Profit Giving

Behavioral-Driven UX Strategy

Value Alignment Design

Conversion

A 0→1 platform that transforms inspirational storytelling into transparent, trust-driven digital giving.

Marketing Website for an AI-Powered Job Application Platform

Conversion

Product Narrative

Cognitive Simplification

Designed the brand identity and commercial website for an AI-powered job search platform.

Marketing Website for an AI-Powered Job Application Platform

Conversion

Product Narrative

Cognitive Simplification

Designed the brand identity and commercial website for an AI-powered job search platform.

Marketing Website for an AI-Powered Job Application Platform

Conversion

Product Narrative

Cognitive Simplification

Designed the brand identity and commercial website for an AI-powered job search platform.

Marketing Website for an AI-Powered Job Application Platform

Conversion

Product Narrative

Cognitive Simplification

Designed the brand identity and commercial website for an AI-powered job search platform.